While I watched the Warriors game tonight, I saw a commercial for “The Cloverfield Paradox”. It looked exactly like a movie trailer, it felt just like a TV ad for any other movie playing in the theaters, but in the end there was the Netflix logo. The goal wasn’t to get you to go to the multiplex, but to stay at home and stream it online. The way Netflix is playing the game, it will continue to blur what it means to release a movie, whether it be a surprise launch after the Super Bowl or buying the international rights of a major film from a critically acclaimed director. I know Christopher Nolan doesn’t like it, but I have to imagine everybody in Hollywood is being forced to come up with a new math on how best to monetize a film given how the mechanics of the business is changing right beneath their feet.